At Martin/Williams in Minneapolis, I was lucky to work on one of the best brands - Target. Here’s a sampling of the print advertising I did. They were awarded in The One Show, Communication Arts, NYAD, The Minneapolis Show, Print and Archive Magazines.
Flyshacker started out as a Mom and Pop company years ago, and they needed some ads. Tom Kelly and I did these years ago, and sure, they won some awards, but the coolest thing was seeing the shirts last year in a cool outdoor store in my sister’s hometown of Cashiers, North Carolina. Unfortunately, I couldn’t afford the shirt.
Once in a while, you get to do something that changes your career. This is that campaign. Target sponsored a Matisse Exhibit at The Minneapolis Institute of Arts. All the pieces in the collection were pulled from collectors in Minnesota. So the creative solution was to combine the beauty of Matisse with the beauty of Minnesota. Thus was born the blue nude homage. And thus was my entry into every award book in the country that year.
EES is a worldwide leader of “energy” surgical devices. They are the least harmful to human tissue. What better way to show the delicacy and fragility of human tissue than with tissue paper? UK paper sculptors Polly and Tom Verity and photographer Dan Tobin Smith brought this vision to life beautifully. Created with CW Jeff Williamson at TBWA\Worldhealth.
Sometimes two art directors are better than one. I created the concepts for this campaign directed to plastic surgeons and dermatologists, and Mark Bobrowski, incredible art director, took the concepts and made them gorgeous. We did these as a freelance team for CAHG, which is now part of TBWA/Worldhealth.
Praluent was the Sanofi/Regeneron blockbuster drug that lowered LDL cholesterol 80% in 4 weeks. This was the first campaign that Paul Spencer and I did for ECD Gary Scheiner at Arnold Worldwide. The client loved it. And it got produced.
“Think of the possibilities” allowed Marvin customers to dream about the kinds of windows they could have. This “dotted line” campaign was a success and ran for years. I designed all the windows for these ads and Marvin built them. If only I could afford them in my own house.
One of those great freelance projects where the client lets you do anything. I got free chiropractic for a year, he got a ton of business, and the campaign made it into Archive, The One Show and Print.
U+ was a new fragrance made with human pheromones to enhance sexual attraction. These posters hung in men’s and women’s restrooms in sports bars. People kept stealing them. Guess the stuff worked.
Met Life Bank was one of the first virtual banks. And they were offering an unusually high rate of return on their money market fund - 5 times the national average. They wanted to use their Peanuts characters, which was fine by me. Linus never had more than one blanket, but we knew it would be fun if he did - it was a thrill of a lifetime for me to get to create a new piece of art with Charles Schulz’s approved artist on this project.
Back in the 90s, I was president of the Art Director’s/Copywriter’s Club of Minneapolis, so I designed the poster for the annual award show. Thanks to my wonderful writer, Jan Pettit, this poster landed us a gold pencil at The One Show the following year.
This is the piece that put me on the map. Back in the day, you did a self promotion piece for anything - wedding announcement, birth announcement, birthday, and yes, moving to Minneapolis. My first entry into Communication Arts magazine, my first Clio, and a phone call that led to my second job in Minneapolis.
Anatomically incorrect made this poster the huge hit it was with the MN AIDS Project. Back in the 90s, we all needed to be reminded that condoms were the best protection against HIV and AIDS. I was honored to do this poster. And it was a bonus to have it featured in the Brooklyn Museum of Art for their worldwide AIDS poster exhibition.